The social platforms that consume our lives have made us all storytellers, producers, and editors.

With it, comes an overabundance of content. It’s not necessarily a bad thing, but the choices we make about what content we consume is often directly related to the amount of free time we have.

That’s a problem we at SoHi are trying to solve. Not just through search and discovery of social content – we want to take it a step further: We want to tell stories from the common experiences that we all share every day.

It’s social storytelling.

Today – more than ever – and tomorrow – more than today – the moments we capture and stories we tell won’t be our own, but just one perspective among tens, hundreds, and even thousands.

Some perspectives are more important than others. Some more emotional. Some with better vantage points. It’s on us to discover all of that content and tell a richer story – not just eight 10-second clips mashed together. That’s not a story; that’s a timeline.

We’re going to do it for networks, for leagues, for teams, for brands, and for, most importantly, all of you. Because everyone needs a story to be told. Why not take advantage of everything that’s out there… and make it better!