ABOUT US

Hi, I'm Yaron Deskalo. I founded SoHi Media in April 2017 after more than a decade of producing sports and storytelling at ESPN and Fox. Since then, SoHi has made work for the NFL, Apple, Advil, Fox Sports, Audible, ESPN, and Peacock — and picked up an Emmy along the way for El Loco Del Palo, a Golf Channel feature I directed. I've won eight Emmys across my career.

SoHi is built to solve problems, soup to nuts. Development, writing, pre-production, directing, producing, post — all under one roof, all handled personally. When the story calls for it, I shoot with a rotating bench of DPs and editors I've built relationships with over the years in Paris, Milan, Rio, Tokyo, and pretty much anywhere else the work takes us.

If you have a story to tell — a brand campaign, a feature, a series, a single spot — I'd love to hear about it.

Let's work together.