SoHi Media Participant Privacy Notice

We at SoHi Media, Inc., together with our affiliates and subsidiaries (collectively, the “Company” or “we”), are committed to protecting the privacy and security of your personal information. This Participant Privacy Notice (this “Notice”) describes how we collect, use and disclose personal information (as described below) of participants in certain SoHi Media productions and events (collectively, the “Productions”).

It is important that you read this Notice, together with any other terms, releases and notices that we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information. If there are third parties involved in a Production who have collected your personal information directly from you, they may use your information in accordance with their own privacy notices, which you should also read.

This Notice does not form part of any contract with you; however, the information and usage described within this Notice may be supplemented via agreements with you. We may update this Notice at any time and without prior notice to you. If you have any questions about this Notice, please contact us at privacy@sohi.media.

Information We Collect About You

Personal information means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual. It does not include data that cannot be associated with you or for which identifying elements have been removed (“deidentified information”).

We may collect, store and use the following categories of personal information about you:

·      Name and contact information, such as such as address, telephone numbers and email addresses, of you and of other individuals whose details you have provided to us (such as your beneficiaries, emergency contacts, friends and family), so we and our partners can communicate with you or them, including to comply with laws.

·      Other information provided by you and others as part of the casting and production process, which (depending on the Production and as permitted by law) may include your experiences, background information (e.g., hometown, occupation), personal characteristics (e.g., date of birth, interests), photos or videos, social media handle(s), and information about your family, friends and partners.  We may use this information to help us learn your story as we cast, produce and promote our Production and related marketing and advertising content.

·      Visual and sound recordings made in connection with the Production.

·      Medical and/or psychological assessment information (if applicable).  For some Productions, we may engage medical and psychological professionals to perform medical and/or psychological assessments of our participants, with their consent. We do this in order to protect the health and safety of our participants and that of other people involved in the Production, and this information is shared with us for this purpose.

·      Background check information (if applicable). For some Productions, we may engage background check providers to perform background checks on our participants, with their consent. We do this in order to protect the health and safety of other people involved in the Production, to verify the information provided by the participants and for reputational reasons, and this information is shared with us for this purpose.

·      Health information that you provide to us, including information about your physical or mental health or disability status. We may collect and use this to protect your health and safety and that of other people involved in the Production, to assess your fitness to participate, provide certain accommodations, ensure that the Production is appropriately insured, comply with (or exercise rights under) legal or contractual obligations, and (with your permission) to tell your story as part of the Production.

·      Union/Guild membership information (if applicable), so we can comply with (or exercise rights under) collective bargaining agreements and other legal requirements.

·      Demographic information (if applicable), so we can ensure meaningful equal opportunity and diversity and inclusion monitoring and reporting, and to comply with legal requirements.

·      Financial information (if applicable), such as bank account details if required for direct deposit, social security number, tax identifier and tax information.

We may use information collected about you for any of the purposes described in this Notice, unless limitations are listed. In some circumstances we may deidentify your personal information so that it can no longer be associated with you, in which case we may use such information without further notice or obligation to you.

In addition, we may use personal information that we collect about you to comply with the law, to seek legal advice from outside counsel or in connection with litigation with a third party, and to ensure compliance with policies, guidelines and contracts, including the policies, guidelines and contracts of any network, studio, programming service or other platform with which we have partnered or for which we are working in connection with any one or more Productions (a “Network”).

How We Collect Your Personal Information

We collect information about you through our casting process and through your participation in a Production and related activities, either directly from you or from your representative, or from third parties authorized by you or as a result of other research on you conducted in accordance with this Notice.

Disclosure of Your Personal Information

Within SoHi Media

We will share your personal information with people within the Company in order to carry out the purposes described in this Notice. These may include people within functions such as production operations, development, labor, physical production, programming and marketing, ad sales, legal and production finance. We have in place controls so that access to more sensitive information (e.g., health, psychological and financial information, if any) is restricted to appropriate personnel.

Outside SoHi Media

Outside of the Company, we may share relevant personal information about you with the following categories of recipients (if and only to the extent applicable):

·      Service Providers: including transport and security providers, medical professionals, background check providers and other production service providers, so that they can provide the relevant services needed on a specific Production.

·      Other production staff or companies involved with the Production: We may share information with a Network or other production staff or companies in order to develop and produce the Production.

·      Distribution, Publicity, Advertising and Marketing partners: We may share aspects of your story with potential and existing distribution, publicity, advertising and marketing partners in order to distribute and promote the Production and related advertising and marketing content.

·      Viewers: Your personal information that is included in the Production and related promotional and digital materials will be seen by viewers.

Other Disclosures

In addition to the disclosures described above, the Company may also share personal information as follows:

·      when required to do so by law, regulation, or court order;

·      in response to a request for assistance by a law enforcement agency; and

·      to seek legal advice from the Company’s external lawyers or in connection with litigation with a third party.

We do not sell your personal information to any third parties. However, we may disclose deidentified information (including aggregated and anonymized information) without restriction.

Data Security

We maintain organizational, technical, and physical safeguards to help protect the information we collect and use. These safeguards vary depending upon a variety of factors including the sensitivity of the information we collect and use. Despite all reasonable practices, no security method is infallible.

Transferring Your Personal Information Abroad

Your personal information will be stored and processed in the United States. The Company and its service providers may also transfer information that we collect about you, including personal information, across borders and from your country or jurisdiction to other countries or jurisdictions around the world. These jurisdictions may not have the same data protection laws as your jurisdiction. Wherever your personal information is transferred, stored or processed by us, we will take commercially reasonable steps to safeguard the privacy of your personal information.